Adeel
Shamsi
Creating emotionally resonant, culturally driven work that bridges heartfelt storytelling with sharp, audience-savvy commercial direction.

(About Adeel) Adeel Shamsi left his 9-to-5 in 2017 to pursue a calling in film and hasn’t looked back since. Entirely self-taught, he quickly developed a style rooted in emotional truth, cultural nuance, and a sharp eye for narrative. His campaign Dear Canada for Zabiha Halal became a defining moment, reaching over 12 million views and sparking meaningful conversations around identity and belonging. His comedic instincts have also landed him on some of the world’s biggest stages. Twice, his work for Osmow’s aired during the Super Bowl, blending punchy storytelling with mass appeal.
Driven by a deep love of cinema and a marketing-savvy understanding of audiences, he crafts work that feels both intentional and accessible. Whether telling heartfelt stories or delivering high-energy branded content, he brings care, clarity, and purpose to each project. From grassroots beginnings to national and international platforms, his trajectory reflects a filmmaker committed to both craft and connection, always with a story worth telling.
(5)
Works





Nike
All Day
Explore
Raw transitions and punchy match cuts celebrate sport as a daily rhythm, capturing the drive, repetition, and energy of youth pushing their limits in different environments, from dawn to dusk.
Sports





Turbotax
Side Hustles
Explore
A playful ride through the side hustles of an unexpected duo. From rideshare gigs to hand modeling, taxes don’t stand a chance.
Comedy





Osmow's
Habibi
Explore
A comedic soccer clash, created for the 2022 FIFA World Cup, where Osmow’s shawarma steals the spotlight as the true MVP in a dramatic moment on the field.
Sports, Comedy