[Mtl]

Adeel

Shamsi

Creating emotionally resonant, culturally driven work that bridges heartfelt storytelling with sharp, audience-savvy commercial direction.

Portrait of Adeel Shamsi, director specializing in sports, comedy, and documentary work at Freshman

Quick-wittedstorytellinglayeredwithculturaltexture,vibrantenergy,andmasterfulcomedic
delivery. timing

(About Adeel) Adeel Shamsi left his 9-to-5 in 2017 to pursue a calling in film and hasn’t looked back since. Entirely self-taught, he quickly developed a style rooted in emotional truth, cultural nuance, and a sharp eye for narrative. His campaign Dear Canada for Zabiha Halal became a defining moment, reaching over 12 million views and sparking meaningful conversations around identity and belonging. His comedic instincts have also landed him on some of the world’s biggest stages. Twice, his work for Osmow’s aired during the Super Bowl, blending punchy storytelling with mass appeal.

Driven by a deep love of cinema and a marketing-savvy understanding of audiences, he crafts work that feels both intentional and accessible. Whether telling heartfelt stories or delivering high-energy branded content, he brings care, clarity, and purpose to each project. From grassroots beginnings to national and international platforms, his trajectory reflects a filmmaker committed to both craft and connection, always with a story worth telling.

(5)

Works


# 01
nike-all-day-teen-tennis-player-on-court-dusk-silhouette-freshman
nike-all-day-girls-soccer-team-action-shot-freshman
nike-all-day-basketball-jump-drill-low-angle-coach-in-background-freshman
nike-all-day-football-cleats-on-turf-snap-position-freshman
nike-all-day-adeel-shamsi-still

Nike

All Day

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Raw transitions and punchy match cuts celebrate sport as a daily rhythm, capturing the drive, repetition, and energy of youth pushing their limits in different environments, from dawn to dusk.

Sports


# 02
turbotax-side-hustles-nav-bhatia-mascot-reacting-to-phone-raptors-freshman
turbotax-side-hustles-nav-bhatia-raptors-jersey-clothesline-freshman
turbotax-side-hustles-nav-bhatia-raptors-mascot-dining-table-freshman
turbotax-side-hustles-raptors-mascot-hand-modelling-phone-closeup-freshman
turbotax-side-hustles-nav-bhatia-raptors-mascot-driving-freshman

Turbotax

Side Hustles

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A playful ride through the side hustles of an unexpected duo. From rideshare gigs to hand modeling, taxes don’t stand a chance.

Comedy


# 03
osmows-habibi-fifa22-player-smiling-adeel-shamsi-freshman
Two sports commentators react intensely during a live broadcast.
osmows-habibi-fifa22-soccer-player-injured-freshman
osmows-habibi-fifa22-trainer-runs-on-field-freshman
osmows-habibi-fifa22-shawarma-fed-to-player-freshman

Osmow's

Habibi

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A comedic soccer clash, created for the 2022 FIFA World Cup, where Osmow’s shawarma steals the spotlight as the true MVP in a dramatic moment on the field.

Sports, Comedy


# 04
Zabiha Halal Dear Canada male solo spotlight on stage. Freshman
Zabiha Halal Dear Canada woman wearing hijab with background out of focus. Freshman
Zabiha Halal Dear Canada various people standing on stage. Freshman
Zabiha Halal Dear Canada profile portrait of a young woman. Freshman
Zabiha Halal Dear Canada young woman speaking straight to camera. Freshman

Zabiha Halal

Dear Canada

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Real voices take center stage in this powerful, stripped-back campaign. A moving reflection on identity, inclusion, and the everyday impact of Islamophobia.

Emotional Storytelling


# 05
ovc-every-child-counts-young-girl-closeup-freshman
ovc-every-child-counts-science-lab-beaker-freshman
ovc-every-child-counts-surgery-operating-room-freshman
ovc-every-child-counts-smiling-student-freshman
ovc-every-child-counts-smiling-student-freshman

OVC

Every Child Counts

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A cinematic tribute to potential. Following children from the classroom to the operating room, this video serves as a reminder that every child matters, and every moment counts.

Emotional Storytelling


DiscoverourDirector’sexceptionalworkacrossvarious
projects. creations
See what they bring to life and get inspired by how they transform bold ideas into something extraordinary.

Danik

Bartolini

Portrait of Danik Bartolini, lifestyle and adventure director specializing in visual storytelling at Freshman