Lee J.
Ford
Epic filmmaking driven by cinematic scale, emotional pacing, and global brand experience.
(About Lee) Lee J Ford is a director known for cinematic storytelling and visually ambitious work across automotive, sports, and entertainment. His directing career launched with a trip to the Arctic Circle, where he captured one of BBC Top Gear’s most ambitious cross-continent races. That project set the tone for the kind of epic, high-energy filmmaking he is now recognized for. A lifelong student of film, Lee blends striking visuals with emotional pacing, creating work that feels expansive without losing its human touch.
Before stepping behind the camera, Lee built a successful career as a creative director, working at agencies including Mother, Ogilvy, and TBWA. His creative campaigns for brands like Volkswagen, adidas, Electronic Arts, BMW, and Guinness earned international recognition and laid the foundation for his transition into directing. Since then, he has directed major commercials around the world, often collaborating with top athletes, entertainers, and brands. His work is defined by a clear visual signature, strong storytelling instincts, and a focus on crafting memorable, emotionally resonant campaigns.
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Works
Vimeo
Work
Explore
Set in a creative ecosystem powered by Vimeo, the piece follows makers as they shape ideas, exchange energy, and turn imagination into something you can actually see and feel.
VFX
KIA
Lightning Bugs
Explore
In this cinematic commercial for KIA, nature and innovation move in harmony. Fireflies light the way as a KIA SUV glides through misty backroads and twilight forests, illuminating the night with every turn.
Automotive, VFX
Samsung
Expand Your Galaxy
Explore
From deep space to a quiet countryside, this spot showcases the seamless power of Galaxy connectivity where creativity, communication, and cosmic curiosity collide. Visual storytelling meets VFX in a film that plays like a dreamscape of what’s possible when your universe expands.
VFX
Nintendo
Raise Some Hell
Explore
A fiery descent into chaos for Diablo III on Nintendo Switch. This cinematic spot bridges the real world with the infernal realm of the game, following a lone figure as they stride through flame and wreckage. VFX-driven and atmospheric, the piece mirrors the game’s dark, immersive tone.
Gaming, VFX
SportPesa
New African Icons
Explore
This piece moves between private moments and public legacy, tracing the path of greatness from its earliest sparks. Set against the pulse of the city and the weight of history, it honors the ones who rise, and the places that shape them.
Lifestyle
The Vegetarian Butcher
Sacrifice Nothing
Explore
Set in a classic butcher’s shop, this film for The Vegetarian Butcher plays with tradition while quietly rewriting it. Without ever showing the twist, the visuals suggest everything you’d expect: time-honored preparation, rich textures, slow rituals. Only here, nothing is sacrificed: not the process, not the flavor, and certainly not the pleasure of the meal.
VFX
