Rafaela
Carvalho
Work shaped by a commitment to honesty, vulnerability, and capturing moments that evoke emotion.
(About Rafaela) Rafaela Carvalho is a director known for her ability to craft cinematic work that feels honest, human, and visually striking. With a background in cinematography, she brings a sharp understanding of light, composition, and storytelling to every project. Her work balances strong visuals with emotional depth, creating a style that is inventive yet grounded. Over the past 15 years, she has built a reputation in the advertising world for delivering stories that connect with audiences on a genuine level.
At the heart of Rafaela’s approach is the belief that powerful storytelling comes from more than just imaginative visuals. It demands honesty, heart, and a deep connection to the people and worlds she portrays. Whether working on intimate narratives or more stylized commercial campaigns, she brings a clear vision, a collaborative spirit, and a commitment to emotional authenticity. Her ability to blend craft with feeling has shaped a body of work that is both distinctive and enduring.
(5)
Works
Duo
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A heartwarming ad for Google Duo capturing the emotional thread of human connection. In a quiet office space, a father receives a video call from his daughter at home. What starts as a simple check-in turns into a full-blown staring contest between the two: a wordless exchange that carries more weight than conversation.
Emotional Storytelling
Mitsubishi
Romaria
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Two generations. One tradition. This heartfelt brand film captures the quiet bond between a father and son, each shaped by their own journey behind the wheel of a Mitsubishi. As the son continues the path once driven by his father, memories and moments intertwine on the same dusty roads that have always led them home.
Emotional Storytelling, Automotive
Positive or Negative
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A quiet storm sets the stage for an emotional race against time in Positive or Negative. As a man rushes through the city in the pouring rain, we follow him on a charged journey to reunite with his partner, who's anxiously waiting at home with a pregnancy test. Told through dynamic cross-cutting, WhatsApp messages, and urban poetry, this heartfelt piece captures a moment of life-changing significance with restraint, intimacy, and warmth.
Emotional Storytelling
Ford
Let's Make a Difference
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A golden hour ride along California’s coast turns into something deeper as a group of friends and Ford drivers unite for a beach cleanup. This portrayal of purpose and community captures how simple actions can ripple into collective impact.
Emotional Storytelling, Automotive
Tam Airlines
Dream in the Sky
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In this poetic brand film for TAM Airlines, the journey becomes a metaphor for dreaming beyond boundaries. From the stillness of the plane cabin to sweeping landscapes of ocean, mountain, and sky, the film evokes a feeling of weightlessness and wonder. With elegant pacing and powerful visual transitions, the spot captures a sense of possibility and the beauty of escaping the everyday.
Emotional Storytelling
