Stef
Striking visuals and tactile narratives that create a vivid sensory experience.
(About Stef) Stef is a director whose work channels the raw energy of his western Canadian roots and a refined eye honed in New York and Montreal’s ad scenes. With a background as an art director for global agencies like FCB, McCann, Ogilvy, and Canadian shops Cossette, and LG2, he’s created award-winning campaigns for brands like GM, American Apparel, and Chevrolet, earning Cannes Lions and Clios along the way. His directing style blends movement, storytelling, and textured visuals to craft bold, emotionally resonant films.
Drawing on experience across disciplines, Stef builds tactile, sensory work through live-action and practical techniques. From dynamic, fast-paced campaigns to atmospheric, cinematic moments, his direction is guided by tone, intention, and visual clarity, bringing a distinct edge to brands pushing to stand out. He brings a never-say-die approach to his projects, and injects his sets with a contagious energy that elevates everyone around him. Extremely collaborative, he thrives on instinctual decisions, both behind the camera directing talent, in order to capture the raw, kinetic quality that has become synonymous with his style.
(6)
Works
Michelin
Camso
Explore
Set deep in the backcountry, this film centers around those who carve through snow and silence with purpose. It’s about effort without applause, and the unshakable will to keep going where few ever do.
Action Sports
BRP
20
Explore
A visceral portrait of motion and machinery, this film blends cinematic realism with kinetic precision. From backcountry trails to city streets, it moves fluidly between terrains, anchored by striking natural light, dynamic vehicle work, and a sharp editorial rhythm.
Action Sports
Sportchek
Sportchek
Explore
This film for Sportchek captures athletes in their element through the rhythm of preparation, moving through focus, repetition, and quiet determination.
Action Sports
Under Armour
Heatgear
Explore
A raw, kinetic portrait of Olympic heptathlete Georgia Ellenwood in full motion. This slife-of-life visual captures the grind of elite training with stylized lighting, handheld intensity, and a tactile, gym-hardened aesthetic. Built around movement and discipline, the spot celebrates power, form, and determination in equal measure.
Action Sports, Apparel
Ski-Doo
Uncharted
Explore
An immersive winter journey that captures the raw thrill of discovery. Framed in natural light and sweeping snowscapes, this piece channels a deep connection between rider and terrain, where solitude meets speed, and adventure leaves the trail behind.
Action Sports
Helly Hansen
FW2025
Explore
A stylized, texture-rich showcase set against hyper-saturated backdrops and lo-fi video overlays. This campaign fuses studio and nature through bold outerwear visuals, retro overlays, and striking color treatments. Grit meets gloss in a study of performance gear and personality.
Action Sports, Apparel
