FreshmanLaunchesNewBrandandExpandedDirectorRoster

Freshman has launched a new brand identity, expanded director roster, and a redesigned website to better align with the kind of work the company has always set out to make.

Freshman wasn’t built to just “produce content.” It was founded on a broader philosophy that sees content as a way to bridge gaps, share perspectives, and bring people together across languages, cultures, and lived experiences. It’s about recognizing that culture is shaped by a collective of voices, and putting that understanding at the center of the work.

As part of this evolution, a brand line was introduced: Real Always Wins. More than a slogan, it serves as a creative compass: a filter for every decision. It also stands for a commitment to stories with substance, processes that respect the people involved, and content that resonates beyond the final frame. It's not only about the end result, but about the intent behind it and the approach taken to put it together.

The new site visualizes this point of view. It’s refined, intentional, and creatively focused. It puts the work, the directors, and the ideas behind it front and center, so that the intention of each piece can come through clearly.

Freshman’s director roster has also grown to reflect the range of perspectives and creative instincts that shape our identity. Stef, Tom Brown, Rafaela Carvalho, Lee J. Ford, and Raekua have joined Danik Bartolini, Adeel Shamsi, Hans Bjerno, Gabriel Novis, Nico, Dylan Dubé, and Louis-David Jutras, rounding out a lineup where every voice brings something different, but all push the work forward in ways that feel honest, relevant, and culturally attuned.

And the approach is connecting. In the past year alone, our work has earned recognition from Cannes Lions, Clios, The One Show, WARC, and more, including one of the most awarded campaigns globally.

But recognition has never been the goal. Awards are just a byproduct of doing things right, staying tuned in to the moment, backing the right voices, and working with people who care about what they’re putting into the world.

As Freshman moves forward, the focus stays the same: to keep listening, keep evolving, and keep making work that resonates far beyond the screen.

Explore the work, meet the directors, or reach out.