From a modest coastal village to the world stage, this short film follows Olympic gold medalist and surfing world champion Italo Ferreira through the rhythms of daily life in Brazil. With vivid 16mm textures, visceral water cinematography, and an intimate narration, the piece captures not just athleticism, but the soul of a champion shaped by culture, family, and raw perseverance. For Oakley’s “Be Who You Are” campaign, the result is equal parts surf film and character study.

Oakley

Be Who You Are - Ítalo Ferreira