10/3/2023

This week, the Peace Corps released their campaign “Bold Invitation” Directed by Gabriel Novis, to inspire Americans to join the initiative and make a meaningful impact through global service. In this video anthem, Novis’ talent for storytelling shines, transforming the Peace Corps’ mission into a visually compelling and emotionally charged narrative. His ability to capture the human connections that form between volunteers and the communities they serve elevates the campaign, highlighting the mutual growth and understanding that comes from service. This way, “Bold Invitation” becomes more than a recruitment effort; it’s a personal and collective journey that encourages viewers to step into roles as changemakers.

Through Novis' expert direction, the “Bold Invitation” campaign transforms from a simple call for volunteers into a profound exploration of what it means to serve. His storytelling draws audiences into the experience of what it's like to be a volunteer and showing the impact on both the individual and the community. The campaign is a beautiful reminder that service through the Peace Corps isn’t just about making a difference abroad—it's also about building bridges, fostering understanding, and growing as a person.

Novis’ cinematic approach emphasizes not only the impact that volunteers can have on the communities but also the profound personal transformation that occurs during their journey. His direction brings these experiences to life in a way that resonates deeply with audiences, urging them to think about their own role in global service. 

Represented by Freshman in Canada, Gabriel Novis’ work on this campaign beautifully reflects the type of storytelling that Freshman values and supports, not by just telling stories, but by crafting deeply thought-out narratives that fosters meaningful connections, between viewers and the world around them. No matter where Novis seems to go, whether Toronto, Los Angeles, the UK, or his home country of Brazil, his work inspires audiences to embrace the beauty of travel, service, and human connection in an honest and real way.

To discover more work Directed by Gabriel Novis, click here.