19/2/2024

Old Spice’s latest commercial, Men Have Skin Too, brings a fresh, humorous twist to traditional advertising. Starring Quebec’s beloved Pier-Luc Funk, the ad immerses viewers in a delightfully absurd spa experience. Directed by Louis-David Jutras, known for his comedic touch, the spot masterfully blends humor with a clear brand message, tailored perfectly for the Quebec market.

The commercial opens with Pier-Luc Funk preparing for a relaxing spa treatment, only to realize that every service offered by the esthetician is already covered by his Old Spice GentleMan’s Collection body wash. This clever twist, crafted by the Freshman team, highlights Old Spice’s versatility in an engaging and entertaining way, all while staying true to the brand’s "Smartly Ridiculous" persona.

Jutras’ direction shines as he effortlessly fuses humor with everyday situations. Pier-Luc’s witty remarks about not needing the spa escalates into a hilarious moment when the esthetician becomes so taken with the Old Spice product that she refuses to return it. The ensuing playful tug-of-war perfectly captures Old Spice’s quirky, fun identity.

This campaign marks Jutras’ second collaboration with Pier-Luc Funk, and once again, he draws out the actor’s unique comedic charm. Jutras’ skill in turning a simple spa visit into a laugh-out-loud moment speaks to his ability to inject fresh energy into Old Spice’s brand messaging.

Produced by Freshman in Montreal, the commercial strengthens Old Spice’s presence in the Quebec market while reinforcing its connection with audiences through humor and relatability. By weaving in cultural nuances and leveraging Jutras’ creative vision, Old Spice delivers a campaign that not only entertains but leaves a lasting impression. With its memorable comedic moments that will no doubt leave people talking, Men Have Skin Too is a standout piece of branded content that continues to push Old Spice’s signature style while offering something new and exciting to their longtime supporters. 

To see more of Louis-David Jutras’ work, click here.