7/8/2023

Freshman is thrilled to announce the signing of Nico Poalillo a.k.a Nico as a new Director for representation in Montreal. Nico is a multidisciplinary creative leader and filmmaker from San Diego, California, whose work covers a wide range of disciplines, balancing gritty realism with a modern, innovative storytelling approach.

Nico has helmed commercials and brand campaigns for clients that include Cadillac, Nike, FCA, Pepsi, Opendoor, Chevy, Vodafone, and many more. His high-concept filmmaking reflects experience working across multiple agencies including Publicis Groupe, McCann Worldgroup, Doner, Conscious Minds, and Leo Burnett. Through a thoughtful and considered approach, Nico strives to build a seamless creative connection between client, agency, and production.

"We are so happy to have Nico join us at Freshman. His passion for storytelling and his ability to seamlessly execute creative concepts, not to mention his agency experience, make him an incredible asset", said Dan Libman, Managing Director and Executive Producer at Freshman.

Nico’s work has been recognized at the Effie, Clio, and D&AD awards for his work with Marvel and Allegheny Health. His "Call Me Out" campaign for Chevy was also nominated at the Cannes Lions Festival. Nico’s experience in the advertising industry spans over a decade, making him a trusted creative partner for brands looking to elevate their message and build a deeper connection with their audience.

Outside of advertising, Nico has a deep love for art history and holds degrees in communication, creative design, and global business from the University of Wisconsin and Harvard Business. His multidisciplinary background and passion for storytelling make him a dynamic and versatile addition to Freshman’s roster.

"I'm excited to join the Freshman team and work alongside some of the industry's most innovative and creative minds. Freshman's commitment to creating compelling branded content aligns perfectly with my passion for storytelling. I look forward to collaborating with the team to bring brands' visions to life in unique and memorable ways" said Nico.

To work with Nico on Video Production, Commercials or Branded Content, reach out to Executive Producer, Dan Libman, at dan@freshman.tv or click here to view his latest work.