Freshman has launched a new brand identity, expanded director roster, and a redesigned website to better align with the kind of work the company has always set out to make.

Freshman is proud to welcome French-Canadian Comedy Director Louis-David Jutras after signing with the company for Commercial representation in Canada. Known for his unique ability to craft humorous, sharp, and memorable narratives, Jutras is a fantastic addition to the Freshman roster.

This week in New York, Freshman made waves on the international stage by becoming the only video production company in Canada in 2024 (and 1 of 3 since 2014), to win a Grand Clio for their campaign “Sans Émission” for Volkswagen Canada.

Old Spice’s latest commercial, Men Have Skin Too, brings a fresh, humorous twist to traditional advertising. Starring Quebec’s beloved Pier-Luc Funk, the ad immerses viewers in a delightfully absurd spa experience.

Through Novis' expert direction, the “Bold Invitation” campaign transforms from a simple call for volunteers into a profound exploration of what it means to serve. His storytelling draws audiences into the experience of what it's like to be a volunteer and showing the impact on both the individual and the community.

Filmed on a soundstage in one single-sequence shot, the "Sans Émission" segment stars comedian and Volkswagen spokesperson, Pier-Luc Funk. This non-traditional ad unfolded over a 4-hour period, during which Pier-Luc delivered a series of improvised comedy sketches; all while his Volkswagen ID.4 charged gracefully on the set.

Freshman is thrilled to announce the signing of Nico Poalillo a.k.a Nico as a new Director for representation in Montreal. Nico is a multidisciplinary creative leader and filmmaker from San Diego, California, whose work covers a wide range of disciplines, balancing gritty realism with a modern, innovative approach.

Director Danik Bartolini has once again unleashed his creative prowess in a thrilling narrative-driven music video for the artist Mindflip's latest hit, "Never Let You Down." Combining elements of action movies, parkour sequences, and clever humor, the music video takes viewers on an adrenaline-fueled journey that keeps them hooked from start to finish.

Freshman is proud to announce the addition of Canadian-American Director/DP Hans Bjerno to their team. Bjerno, who specializes in action, aerial, cars, and VFX, has worked on over 200 major Hollywood features alongside world-renowned directors including Christopher Nolan, Martin Scorsese, Michael Bay, and Clint Eastwood.

This past weekend, Canadian viewers watching Super Bowl LVII experienced a clever and unique take on the classic blend of sports and comedy, with the airing of “Habibi,” a commercial created for Osmow’s Restaurant, featuring professional Canadian Soccer star, Cyle Larin.

Danik Bartolini’s latest Black Diamond project is an intense, raw portrayal of the passion, dedication, and grit it takes to thrive in the world of ice climbing. As a Director/DP (Director of Photography) who excels in bringing the rugged and unfiltered side of life to screen, Bartolini, perfectly captures the essence of extreme adventure.